Why are some topics socially contentious in the face of scientific consensus? As a lifelong scientist, a professor at a major university, and award-winning science communicator, I’ve been intrigued about this question.
Today we understand that the rejection of scientific consensus has deleterious effects. From the never-ending pandemic, to rejection of technologies that could aid the food insecure, to the disinformation of social media, denial of the fundamental tenets of science has tremendous cost and negative social impact.
My interest is to help you and your organization leverage our current understanding of how people learn and who people trust, to gently create change where needed.
Borrowing from lessons learned in social science, psychology, argument, and communication, we can create an ecosystem that reflects the best scientific consensus in any organization.